A B O U T
WE ARE 72 HOURS
FOUNDED IN 2012
72HRS began with one clear mission: to make emergency preparedness accessible, sustainable, and inclusive for everyone. We believe being prepared isn't just about having supplies—it's about protecting people, communities, and the planet we all share.
Emergency preparedness is a mindset. It's an act of care, responsibility, and foresight. Whether it's a first aid kit in your home, an emergency backpack in your car, or training in your workplace, being prepared empowers you to respond with confidence when it matters most.
O U R
SPECIALTIES
WE FOCUS ON emergency preparedness solutions designed to help individuals, families, and organizations stay ready when it matters most. Our product range covers essential needs such as light, shelter, first aid, sanitation, water, and communication, along with first aid and medical supplies for homes and businesses – supporting both emergency situations and everyday safety.
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SERVING YOU LOCALLY
AS A PROUDLY CANADIAN COMPANY - We're deeply connected to the communities we serve across Canada. From British Columbia to the Maritimes, we understand the unique challenges Canadians face—whether it's wildfire season, winter storms, flooding, or power outages. That's why we tailor our products to meet local needs and climate realities. We work closely with Canadian suppliers wherever possible, support local jobs, and ship from Canadian facilities to reduce our environmental footprint. When you choose 72HRS, you're supporting a business that invests back into the communities and landscapes we all call home.
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SUSTAINABILITY & RESPONSIBLE PACKAGING
PROTECTING THE PLANET — We believe preparedness should be built responsibly. That's why we use post-consumer recycled materials in our packaging and reduce unnecessary plastics wherever possible.
Our focus is on durable, reusable, and recyclable packaging designed for long-term use, not single-use disposal. Many of our kits are refillable, helping reduce waste over time while maintaining the reliability required for emergency preparedness.
We continue to review and improve our materials and packaging choices to balance environmental responsibility with product performance.
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INCLUSIVITY & ACCESSIBILITY
DESIGNED FOR EVERYONE — Emergency preparedness should be accessible to people from all backgrounds. We aim for clear, easy-to-understand, and practical products and communications.
Our instructions prioritize straightforward language and visual guidance, and we're expanding resources to support Canada's diverse communities. Inclusivity is reflected in how we communicate, serve, and approach preparedness—focusing on clarity, usability, and real-world needs.
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COMMUNITY SUPPORT & VOLUNTEER INITIATIVES
BUILDING RESILIENT COMMUNITIES — We believe preparedness is stronger when communities work together. That's why we partner with disaster relief organizations, donate emergency kits for natural disasters—from floods to wildfires—across Canada, and provide free emergency preparedness workshops in schools, community centers, and workplaces.
We also dedicate a portion of our revenue to community resilience programs, ensuring preparedness isn't a privilege—it's a shared responsibility we can all support.
OUR VALUES
Committed to Making a Difference
Our mission goes beyond products—we're building a sustainable, inclusive future for emergency preparedness.
Sustainable, durable product design
Reduced & recyclable packaging
Built for reuse, not waste
Ethical & compliant sourcing
Community & volunteer support
Inclusive preparedness for all
STRIVE FOR EXCELLENCE
At 72HOURS, we deliver exceptional customer service by helping you prepare for emergencies and disasters with expert advice and quality information tailored to your needs.
CANADIAN SHIPPING
We ship directly from Canada, so you avoid extra customs and currency fees. Enjoy free shipping on orders over $99.99 CAD, delivered right to your door.
